Dan E Gray Designer & Community Manager

Indie Games, and the ‘M’ Word

A couple of things have been on my mind in the past few days:

• Dominic Mason's interesting take on promoting indie titles, on the Against All Expectations indie gaming/development podcast.

• Cliffski's post on the attention span of consumers, and the difficulty of fitting the explanation of relatively complex material within that.

Essentially: Without the financial backing of publishers, covering ad campaigns and getting boxes on shelves, how does an indie developer ensure a necessary level of exposure? How do you capture people's interest, and encourage them to learn more about your project?